Research heuristics—implicit rules used to guide work on a scientific problem—are explored for their role in guiding psychological research. Work on the psychology of creativity is used to illustrate how heuristics have guided research. We examine the influence of three heuristics: the trilogy-of-mind heuristic, the emotions-as-moods heuristic, and the analysis-of-variance heuristic. This analysis of multiple heuristics provides a new way to understand the state of research on creativity. In the discussion, the analysis is extended to other heuristics and to how (...) heuristics may help as well as hinder innovative research. (shrink)

According to a multivariate approach on creativity, self-experimentation may well provide many of the conditions that allow for new ideas to occur. This research method is valuable in particular because the researcher's high level of participation in the search for a solution fosters the involvement of the necessary cognitive skills and conative traits.